Workshops for Idea Generation
Building prototypes and testing in controlled environment in selected squares
Strategic insights for product direction
In an increasingly environmentally conscious world, the Pedigree and Whiskas brands continue to seek further innovation. Mars Petcare, committed to sustainability, is constantly looking to test potential solutions to remain a pioneer.
Next to weme, the challenge was launched: to create sustainable packaging that is also economically attractive to strengthen their brands in the bulk market. In partnership with other packaging companies, several prototypes were developed, considering technical attributes as well as the end-user experience.
Field tests revealed much more than just the functionality of a package. We learned that, in the bulk market, pet food packaging is primarily seen as a means of transportation. Moreover, we identified a high potential to implement circular models in this market, further minimizing the environmental impact. The insights collected directed Mars Petcare to explore new sustainability opportunities, reaffirming Pedigree and Whiskas as pioneering and responsible brands.
How Ultragaz Accelerated with weme's Solutions?
Sustainable Solutions and Futures
We develop sustainable solutions that generate positive impact, from products to systemic models, shaping a more sustainable future.
We personalize research for strategies, generating valuable insights that accelerate business decision-making with advanced analytics.