Qualitative and Quantitative Researches
User Insights and Behavior Drivers
Opportunities Road Map
Leader and pioneer, iFood constantly seeks to better understand its consumers, especially the most frequent ones. After all, what is the journey of loyal customers and those who still have the potential to increase frequency? And what really motivates them to choose iFood? This was the challenge that we worked on in a vast research with customers.
More than just analyzing statistics, we decided to delve deeper. By merging transactional data with qualitative research, we were able to understand the needs of different user profiles of iFood. It was then that we discovered: there are two drivers that define the user experience, depending on the context in which their consumption occasions occur, and for each of them there should be a distinct service journey.
We helped build the product strategy of iFood, bringing about a change in perspective. iFood began offering an even more personalized and user-centered experience, enhancing loyalty and solidifying its market leadership position.
How did iFood accelerate with weme's solutions?
Memorable Customer Experiences
We made the customer journey memorable, from design to usability, driving business growth with a focus on the user.
We customize research for strategies, generating valuable insights that accelerate business decision making with advanced analysis.