User Research to understand user pains
Interactive Prototypes and test rounds
High-fidelity Mockups and new tests
Technical Documentation for the engineering team
Media Kit about new functionality
out of 5 in user rating
reduction in delivery time
In a journey of approaching its end customers, Ultragaz would like to enable a consistent experience for its direct sales channels, as well as launch a new residential gas sales app.
We started a journey of research and testing to address this complex challenge, which involves several actors in the distribution chain. One of the project's findings was to understand that the delivery person, as seen in the company's logo, is the personification of the brand and responsible for an important part of the final customer's experience. We then started to look at the delivery person's experience on Ultragaz's direct channels and created the AmigU app, the app for receiving orders directly in the delivery person's palm.
Since the launch of the AmigU app, user ratings have improved significantly, reaching an impressive average of 4.9/5.0. Delivery times have been reduced on average by 50%, and now 80% of the company's digital sales occur through the app.
How did Ultragaz accelerate with weme's solutions?
Memorable Experiences for the Customer
We made the customer journey memorable, from design to usability, driving business growth with a focus on the user.
Insights Centered on the Customer
We personalized research for strategies, generating valuable insights that accelerate business decision making with advanced analytics.
New Digital Business Models
We explored growth opportunities through innovative digital business models focused on user needs.
Transformative Digital Products and Services
We developed innovative digital products and services, from concept to implementation, driving innovation and customer excellence.