mobile app

mobile app

Stoller

Stoller

The Open Fields app reimagines the gathering of insights about agricultural products, aligned with Stoller's vision for the future and ensuring a better experience for the producer.

The Open Fields app reimagines the gathering of insights about agricultural products, aligned with Stoller's vision for the future and ensuring a better experience for the producer.

What we did

What we did

  • Exploratory research

  • Mapping and prioritization of opportunities

  • Definition of value delivery for your users

  • Prototyping and testing

  • UX/UI

  • App requirements definition

Results

Results

+300

representatives (users) daily in the application

Award

Stoller International Innovation

400%

Aumento de registo de campo

Context

Context

Stoller, with the intention of optimizing the Demonstrative Field for soybean producers, saw the need for a tool that would improve the collection of field data, bringing faster and more accurate insights.

Turning Point

Turning Point

Delving deeper into the data collection journey, we identified that the true key to an optimized producer experience was in providing an efficient tool for the field team that served them. By ensuring that this team had an agile, convenient, and effective process for gathering information, it would be possible to transform simple data into deep and relevant insights for the producer. Thus, Open Fields was born, an application created to provide just that superior experience for the field team and consequently, for the producer.

Impact

Impact

The innovation of Open Fields did not go unnoticed. It was recognized with an internal award for its innovation, ease of use, and adoption among employees. Currently, more than 300 Representatives trust and benefit daily from the application, proving that Stoller is on the right path to achieving its future vision.

"High technical knowledge in design and methodologies effectively contributing to direction and construction. Flexibility for route adjustments along the way. This is the most relevant to me."

"High technical knowledge in design and methodologies effectively contributing to direction and construction. Flexibility for route adjustments along the way. This is the most relevant to me."

"High technical knowledge in design and methodologies effectively contributing to direction and construction. Flexibility for route adjustments along the way. This is the most relevant to me."

"High technical knowledge in design and methodologies effectively contributing to direction and construction. Flexibility for route adjustments along the way. This is the most relevant to me."

Tecila Ferracino, e Luiz Soares @ Stoller

Tecila Ferracino, e Luiz Soares @ Stoller

Tecila Ferracino, e Luiz Soares @ Stoller

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