Exploratory research
Mapping and prioritizing opportunities
Defining value delivery for your users
Prototyping and testing
Business model iteration
Defining requirements for the digital product
22%
retention of the delivery drivers for 12 months
Greatest
Acquisition of Rappi throughout Brazil
In an oversaturated last-mile logistics market, Box Delivery, under the leadership of Felipe Criniti, sought to make a genuine impact. In the company's early days with a still small number of deliveries per week, the challenge was distinct: how to stand out in such a competitive landscape?
A weme and Box had a clear understanding: delivery drivers are the core of any logistics company. Although this perception was shared, there was a vast unexplored territory. Through in-depth research focused on delivery drivers, we identified the opportunity to centralize our value proposition on them. This perspective brought transformative initiatives to light that put delivery drivers not only at the center of the operation, but also at the heart of the brand experience.
With an innovative and delivery-centric approach, Box Delivery has not only raised its operational standards but also gained a prominent position in the Brazilian scene, culminating in its acquisition by Rappi. This significant transition led Felipe Criniti to assume the role of CEO of Rappi Brazil, carrying forward the mission of enhancing and empowering the lives of delivery drivers in the country.
How did Box Delivery accelerate with weme's solutions?
Memorable Experiences for the Customer
We made the customer journey memorable, from design to usability, driving business growth with a focus on the user.
New Digital Business Models
We explore growth opportunities through innovative digital business models focused on user needs.